Rockfon, a prominent player in the building materials industry, sought to expand their email list and generate new B2B leads. To accomplish these objectives, they partnered with Growzilla Agency, leveraging our expertise in conversion copywriting, comprehensive user research, and targeted email campaigns.

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The goal was to create lead magnet-based sales funnels and email campaigns that would generate high-quality, sales-qualified leads for their internal sales team. The campaigns needed to engage a global customer base across nine languages and five product lines, making it an intricate and highly specific task.

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We embarked on extensive user research to understand Rockfon's unique buyer profiles and sales process. Understanding the customers' needs, motivations, and behaviors shaped our approach, enabling us to tailor our strategies effectively.

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Based on our insights, we crafted a series of lead magnet-based sales funnels. Each funnel was designed to attract potential customers and guide them towards purchasing, while filling Rockfon's pipeline with sales-ready leads.

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We developed unique, product-focused sales funnels and follow-up email campaigns for five distinct product lines. Each campaign was thoughtfully engineered to resonate with the target audience and was translated into nine languages to cater to Rockfon's global customer base.

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Our expertise in conversion copywriting played a pivotal role. We created compelling content that spoke directly to Rockfon's audience, driving engagement, and encouraging action.

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Our efforts led to significant increases in Rockfon's email performance metrics, with an 80% increase in open rates and a 40% increase in click-through rates.

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Each email in the extensive campaign produced a handful of sales-qualified leads, culminating in hundreds of new targeted, high-quality leads. As a result, Rockfon experienced a solid increase in sales.

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Through our meticulous user research, expert conversion copywriting, and targeted email campaigns, Growzilla helped Rockfon vastly improve their lead generation efforts and boost sales.

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This highlights the potential of well-tailored, audience-centric strategies to deliver impressive results across diverse, global markets.