Noistop, an industry leader in acoustic fencing solutions, sought to revamp their website and achieve greater autonomy in managing it.

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Growzilla Agency was brought in to drive this transformation, our task encompassing a complete website redesign, content migration, and empowerment of the marketing team through a no-code development environment.

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The Noistop marketing team was dependent on their internal tech team to maintain and update their website, causing unavoidable delays and inefficiencies. Their needs included higher agility in building and modifying web pages and more efficient ways of qualifying and handing off leads to their sales team.

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We kicked off the project by conducting an in-depth UX Research on their existing website and understanding their sales processes. Our goal was to perceive their needs from both, the marketing team's perspective and the leads generation and qualification framework.

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Following the research phase, we undertook a complete website redesign, adhering strictly to Noistop's corporate brand guidelines. We worked closely with their team to craft precise messaging and user journeys, ensuring a seamless and engaging user experience.

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We conducted comprehensive SEO audits and content inventories to safeguard their search rankings during the migration process. The meticulous approach assured us that all their web pages were successfully migrated with no loss in search rankings.

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The redesigned website was developed on Webflow, a no-code development environment. This easy-to-use platform empowered the Noistop marketing team to build their own content blocks, campaign pages, and make edits as and when needed, without relying on their tech team.

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To aid the internal team further, we set up a design system and style guide. We delivered thorough training to their team on managing and updating their website independently, enabling them to keep pace with the dynamic digital marketing world.

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The website redesign and migration were completed successfully, with no loss in search rankings. The marketing team was empowered to manage and modify the website autonomously, leading to greater agility and efficiency.

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Growzilla's comprehensive approach to Noistop's website redesign and migration not only fulfilled the technical requirements but also empowered their team to maintain and update their website independently.

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Our approach demonstrates the potential of no-code development environments in empowering teams and promoting agility.