My Istria, a premium Travel Marketplace Operator featuring over 1400 luxury villas in Croatia, aimed to rejuvenate their platform and improve their conversion rates. They engaged Growzilla Agency to perform an in-depth user experience evaluation and provide fractional product management support.

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My Istria's primary challenge was to identify the user experience issues impeding their optimal conversion rates. This called for a systematic approach involving extensive UX research. Moreover, the team needed guidance in product management to streamline development processes and plan for successful long-term outcomes.

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Our experts delved into over 100 hours of systematic UX Research, involving Eye Tracking and Usability Tests, to gain insights into the user journey on My Istria's platform. We aimed to discern areas of concern and develop effective strategies for enhancement.

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The result of our thorough research was our signature UX Blueprint. This detailed guide offered My Istria's internal teams a clear roadmap for actionable improvements, underpinned by qualitative data science.

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Beyond the research, Growzilla Agency provided fractional product management support. We prioritized outcomes, charted development stories, and formulated a roadmap for the platform's sustained growth. We facilitated communication among stakeholders, ensuring everyone involved had a shared understanding of the project's direction and goals.

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Our exhaustive UX research coupled with product management support equipped My Istria with the necessary tools to enhance their user experience and boost their conversion rates. The team acquired a deeper comprehension of their platform's user journey and were able to make data-driven improvements.