James Villas, a leading travel marketplace operator offering diverse vacation villas across Europe, sought to revitalize their platform and improve conversion rates. They entrusted Growzilla Agency with the task of identifying key user experience concerns and providing actionable solutions.

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The primary challenge was to discern the user experience issues that were impeding optimal conversion rates. This required extensive UX research to unveil critical usability concerns.

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Additionally, James Villas needed expert product management support to prioritize outcomes, plan development stories, and ensure clear, effective communication amongst all stakeholders.

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Our team embarked on over 100 hours of meticulous UX Research, utilizing a range of techniques including Eye Tracking and Usability Tests. The goal was to acquire a deep understanding of the user journey on James Villas' platform, identify areas of concern, and devise strategies to enhance the user experience.

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The culmination of our research was our signature UX Blueprint, a comprehensive guide outlining actionable improvements backed by qualitative data science. This blueprint provided a clear roadmap for the internal teams at James Villas, allowing them to address user experience issues effectively.

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Beyond research, we provided fractional product management support for James Villas. We prioritized outcomes, planned development stories, and crafted a roadmap for the long-term growth of the platform. We also facilitated stakeholder communications, ensuring everyone involved had a clear vision of the project's direction and goals.

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Our intensive UX research and fractional product management support gave James Villas a clear path towards improving their user experience and boosting conversion rates. They gained a deeper understanding of their platform's user journey and actionable improvements, setting the stage for a successful long-term strategy.