Fincallorca, a prominent travel marketplace specializing in the rental of exclusive villas and apartments in Mallorca, engaged Growzilla Agency to undertake a large-scale website migration project and redesign. The goal was to transition from legacy technologies and optimize their conversion rate across all devices.

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They needed to move away from outdated backend and frontend technologies, a task that required not just a simple migration, but a complete redesign of their website. Their objective was to create a user-friendly, engaging, and successful marketplace that would increase their conversion rate, particularly on mobile devices.

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We launched into the project with 100+ hours of comprehensive UX Research. Our methods comprised an array of usability studies, eye-tracking studies, and more, enabling us to deliver our signature UX Blueprint, which formed the basis for the redesign.

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Following our extensive research, we undertook a large-scale Design System creation effort. This meticulous process ensured the uniformity and coherence of the new website's design, enhancing its user experience.

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The redesign phase saw us transforming each page of Fincallorca's website. By prioritizing user experience and engagement, we ensured the new site was not only visually appealing but also highly efficient and user-friendly.

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The successful migration and redesign led to a remarkable 400% increase in conversion rate, including on mobile devices. Despite the challenging circumstances of the pandemic, this uplift led to unprecedented revenue growth for the company.

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By combining rigorous UX Research with a comprehensive redesign and migration plan, Growzilla enabled Fincallorca to achieve an extraordinary increase in conversion rates and revenue.

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This case study emphasises the power of user-centric design and expertly crafted user experiences in transforming websites and driving business growth.